Proposal

Content, social, paid and website for Grappino

Prepared for

Harman Dhillon · Grappino Trattoria

Scope

Given Terrace, Paddington

Date

August 2026

Findings

What we found

Checked live on your site and your delivery listings on 27 August, and yours to keep whatever you decide.

Your take away button sends people to a closed store
The TAKE AWAY link on your own site opens an Uber Eats listing that has been marked closed since 16 April. Four months of anyone clicking through from your website has landed on a store that cannot take an order.
And that closed listing holds your better reputation
It carries 4.7 stars from over 270 ratings. The listing that is still trading sits at 4.4 from over 110. The stronger record, with more than double the reviews, is on the one nobody can order from.
Your Meta pixel is installed and sends nothing
It loads on every page and is configured against your pixel ID, but no signal reached Meta while we watched. Google Analytics fired normally on the same load, so this is not something at our end. Your Google Ads tag is live and firing, so Google can see results and Meta cannot.
There is nowhere on the site to leave an email
Not one form on any page. Every quiet Tuesday, every set menu, every Christmas booking window has to be sold to people who happen to walk past or happen to be following you, because there is no list of your own.

Worth noting

None of this is about the food. Both listings tell the same story, 4.7 and 4.4, and the reviews read like people who mean it. This is the plumbing around a restaurant people already like.

Scope

What is included

01

Content

Photography and film of the food, the room and the family behind it, shot on your terms rather than by whoever is holding a phone on a Friday night. Food that looks like it tastes.

02

Social

Monthly curation across your channels, written, designed, then scheduled and posted by us. Run for you, not handed back.

03

Paid

Fresh creative every month and both channels set up, optimised and reported on, once there is a pixel that can actually tell you what worked. Spend you can read.

04

Website

Rebuilt around the two things that make you money, a booking and an order, with the delivery listings and the tracking sorted first. Built to be measured.

Investment

Content creation

Each shoot is three separate pieces: the direction that decides what we are making, the day itself, and what you receive afterwards.

Photography, shoot guide · $500
Creative direction, mood board, shot list, styling and plating notes, and the running order for the day so service is not disrupted.
Photography, half day · $1,000
A half day in the restaurant with our photographer and creative director. Food, the room, and the people behind the pass.
Photography, deliverables · $1,000
Forty to fifty edited stills, colour graded to one direction, cut for social, the site, the menu and both delivery listings.
Film, shoot guide · $500
The same again for moving image, with the concept, treatment and shot list built before anything is filmed.
Film, half day · $2,000
A half day with our cinematographer and creative director, run alongside the photography half day so one closed afternoon covers both.
Film, deliverables · $2,000 to $4,000
One venue film and one food film, edited, graded and sound treated, plus vertical cutdowns for reels and paid. The range settles at the creative direction stage.

Investment

Social and paid, one off

The pieces built once. Everything that runs month to month sits on its own page further on.

Social templates · $1,200
Six branded templates plus the specials, set menu and function enquiry set, so your team can post between our rounds.
Hero creative, per quarter · $1,500
One hero execution a quarter, built in every placement ratio, to carry the season while the everyday creatives rotate underneath it.

Investment

Website and setup

Piece	Each	Qty	Line
Systems auditThe two Uber Eats listings resolved into one, the second domain you own sorted, and a written read on where a booking and an order actually come from today. Credited in full against the build if you proceed, so it costs you nothing.	$1,600	1	$1,600
Tracking and pixel installationThe Meta pixel made to actually send, conversion events wired from the booking and the order, so both channels can be read against each other.	$1,400	1	$1,400
Website designDesign across all device formats, built around the booking and the order rather than around a brochure.	$4,500	1	$4,500
Website developmentBuilt, with the delivery links pointing at the listing that is actually trading, and email capture so a quiet week has somewhere to go.	$4,500	1	$4,500
Full build			$12,000
Website only, design and development			$9,000
Audit and tracking only, to start			$3,000

Investment

Monthly

Each of these stands alone and each is rolling with no fixed term. None of them are required to take the work above.

Monthly social strategy · $2,800
Sixteen to twenty curated posts a month across carousels, graphic posts and reels. Written, designed, then scheduled and posted by us. Excludes content creation.
Monthly ad creative · $1,200
New creative every month. Specials, set menus, function and Christmas variants, built from the shoot footage and sized correctly for every placement.
Campaign management, per channel · $1,200
Set up, optimised and reported on each month. Meta and Google are one channel each. Ad spend is paid direct by you and never through us.
Search, SEO and AI visibility · $1,200
Ongoing optimisation for search and for the AI answers people now read when they ask where to eat in Paddington, with a monthly report.

Content, social, paid and website for Grappino

What we found

What is included

Content

Social

Paid

Website

Content creation

Social and paid, one off

Website and setup

Monthly

Tick what you would like